OK, my site has been up for four months. Now it’s time to find out if people are visiting it. (Yea, I know, I should have added an analytics tool in the beginning. They are free right?) Yes, they are free and the place to start is Google Analytics.
Cloud base web services make it very easy. You simply sign up for a free account with Google Analytics. After you sign in to your account, click admin at the bottom left of the page. You will see your tracking code. Simply copy the code and execute the steps below.
1. On the top right of this page, click Add Google Analytics.
2. In the popup window, paste your code into the text field. Note: Make sure that there are no extra spaces before the code.
3. Select the IP Anonymization checkbox to ensure that Google does not save your site visitors' IP addresses.
4. Click Save.
It may take up to one week before you see statistics in your Google Analytics account.
Now that the oven is on, it’s time to let your site bake for a few weeks. Neil Patel writes a good blog about ways you can improve your business with Google analytics. Patel cites fundamentals of business such as:
1. How do you stack up with your competition?
2. Where in the world are you?
3. Window shoppers VS returning customers?
4. First impressions are the most important
5. Are you compatible?
6. How big is your monitor?
7. Where are visitors coming from?
8. Where do you rank on Google?
9. Determining new products, services or content
10. What causes people to leave your website?
11. What are your goals?
Some of the information gained from analytics is obvious so let’s look at some of the less obvious but important stats and figure out why they should be part of the fundamentals of our site. How fast does your site load? Did you know that 53% of users will leave after 3 seconds if you site doesn’t load quickly? The average site takes 22 seconds to load. According to a blog by Eggplant, the following can happen.
A one-second delay in page load time yields:
11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions
In fact, 47% of consumers expect websites to load in two seconds or less — and 40% will abandon a page that takes three or more seconds.
The first step to decrease load time is to minimize HTTP request. If you use Google Chrome, you can use the browser’s Developer Tools to see how many HTTP requests your site makes.
Right-click on the page you want to analyze, and click “Inspect,” then click the “Network” tab. (If you don’t see the “Network” tab, you may need to expand the Developer Tools sidebar by dragging the left border to the left.)
At ALTru we employ many other techniques to help with your site’s loading such as Java Script deferral and DNS lookup techniques. We only work with the top cloud-based web hosts and will make good recommendations for shared or VPS hosting.
We like to call the web site of the small business, the heart. From there, all aspects of sales and marketing can branch out. Michael Theriault hits the nail on the head when he writes this. “A website is a necessity for entrepreneurs, small businesses, home-based businesses, and anybody selling products or services. Regardless of your other marketing methods, enabling potential customers to either find you through a Google search or learn more about you after they've seen your other marketing material is essential to finding and growing new customer bases of business.”
“A website should detail your background, experience, and other credentials to give you credibility and give potential customers more confidence when deciding whether to deal with you. Creating a website for your small business can be easier than you think. You can do it yourself if you are so inclined or need to keep costs down, you can get a friend to help, or you can hire a Web developer to do it for you at a modest cost if you use available content management software instead of having a website custom developed for you. Whether you do it yourself or hire someone to do it for you, it will be easier if you understand analytics, which are an important part of the process to target customers from your small business website.”
Our business model at ALTru Solution has taken several turns. One of which is web site development. We have partnered with graphic designers and a cloud-based web hosting service. For very little money we will give you several frame options that are optimized for laptop, tablet, and phone. We will then craft and upload your content pages adding and editing context and search engine optimization. Finally, we will provide virtual instruction that will allow you to contract hosting and registration. Want to sell product and/or service from an on-line store? We can do that too. If you want to generate revenue from a site or simply establish an on-line presence that promotes your identity, please find us and let us show you just how inexpensive a good quality responsive web site will cost.